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MONICA TAYLOR

Every brand has stories to tell. I like finding the ones that are most interesting and relevant, then shaping them into work that welcomes people in, makes information easier to understand, and helps people connect with why it matters.
My friends call me Mon.

Selected Work

Rebrand

This rebrand was a thoughtful evolution of Olympia Federal Savings to OlyFed, refreshing the visual language, voice, and experience to reflect who the bank is today.

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Lifecycle Marketing

At Capitol Land Trust, one of the things I've enjoyed most has been creating communications that don't just support fundraising, but help build lasting relationships with donors.

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Integrated Product Launch

A product launch for an affinity card program built through strategy, collaboration and custom design, giving customers a way to support local schools through everyday purchases.

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 Product Branding& Design

A project introducing Lyfe, a children’s account created to feel familiar, friendly, and their own.

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Brand Storytelling

Real voices and real moments, shared through customer and employee stories that build trust, create advocacy, and add depth to a brand.

These are just a few examples.
Explore more campaigns and creative work.

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Creative That Connects

Creative campaigns celebrate good ideas, strong storytelling, and design made with care, resulting in work that feels intentional and clearly meant for its audience.

The Salt Shack

The Salt Shack is my small creative space on the Washington coast. More than an Airbnb, it is a chance to shape a full customer experience through story, space, mood and detail. It lets me take design beyond color and interiors to a connection.

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Kind Words From People I’ve Worked With

"Monica is a highly collaborative creative that brings rich, well planned, crafted concepts to the table. She has the rare ability to see a project from a 360 perspective. She is always searching out new technologies, artists, and resources. She is passionate about her craft and it shows in her end product. Her standards for execution are extremely high and she understands how to get the best performance from everyone on her team (despite budget constraints). It is no exaggeration when I say that working with Monica was one of the highlights of my career."

—Marisa Powell-Schoen

"Monica is a tornado of talent, and when I say tornado I mean a highly focused yet creatively chaotic whorl of brilliant and buyable ideas. She cuts through to the heart of a problem, thinks of an insightful strategic way forward and then executes it brilliantly. Oh yeah. Then sells the hell out of it. Strategic, creative and wickedly business savvy, Monica is the perfect storm of advertising."

—Beth Ryan

"Monica is an excellent creative strategist who brings a mix of strengths to any project, including her thoughtful research, savvy design skills, good humor and incredible attention to detail. I have worked with her on a variety of projects, ranging from print publications to web designs and branding campaigns. She took great pains to ensure that each project was completed on time and within budgetary specifications while also exceeding my design expectations."

—Jocelyn McCabe, APR

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