MONICA TAYLOR
I’m a brand-driven creative leader with decades of experience guiding brands with care, clarity, and creativity. An Austin native with a love of color and a lot of heart, now rooted in the PNW. My friends call me Mon.
My Work in Projects
Each project combines collaboration, strategy, design, and communications work to get results. I hope this portfolio gives you a look at how the work comes together and the thinking and care behind it.
Rebrand
This rebrand was a thoughtful evolution of Olympia Federal Savings to OlyFed, refreshing the visual language, voice, and experience to reflect who the bank is today.
Integrated Product Launch
A product launch for an affinity card program built through strategy, collaboration, and custom design.
Product Branding
& Design
A project introducing Lyfe, a children’s account created to feel familiar, friendly, and their own.
Brand Storytelling
Real voices and real moments, shared through customer and employee stories that build trust, create advocacy, and add depth to a brand.
Community Partnership & Event Marketing
ReevesLovesOly was a citywide scavenger hunt celebrating learning, local pride, and connection. The community event created a shared experience that supported Reeves Middle School while bringing visibility to downtown Olympia businesses.
Culture Building
A practical rebrand for the state’s first credit union created within a tight budget, proving that clarity and consistency can carry a brand and that an internal brand book can reinforce culture and alignment.
Boutique Product Creation
The Honor Society was a passion led product created with my sister for her children’s boutique, Perfectly Smitten, inspired by merit badges and everyday moments worth celebrating.
Customer Celebration Event Marketing
An event built around appreciation and participation, with offers that supported local businesses.
Jonah Sachs
A brand is a story unfolding across all customer touchpoints.
Mon's Testimonials
Kind Words From People I’ve Worked With
"Monica is a highly collaborative creative that brings rich, well planned, crafted concepts to the table. She has the rare ability to see a project from a 360 perspective. She is always searching out new technologies, artists, and resources. She is passionate about her craft and it shows in her end product. Her standards for execution are extremely high and she understands how to get the best performance from everyone on her team (despite budget constraints). It is no exaggeration when I say that working with Monica was one of the highlights of my career."
—Marisa Powell-Schoen
"Monica is a tornado of talent, and when I say tornado I mean a highly focused yet creatively chaotic whorl of brilliant and buyable ideas. She cuts through to the heart of a problem, thinks of an insightful strategic way forward and then executes it brilliantly. Oh yeah. Then sells the hell out of it. Strategic, creative and wickedly business savvy, Monica is the perfect storm of advertising."
—Beth Ryan
"Monica is an excellent creative strategist who brings a mix of strengths to any project, including her thoughtful research, savvy design skills, good humor and incredible attention to detail. I have worked with her on a variety of projects, ranging from print publications to web designs and branding campaigns. She took great pains to ensure that each project was completed on time and within budgetary specifications while also exceeding my design expectations."
—Jocelyn McCabe, APR