Integrated Product Launch / Affinity Cards

This was an integrated product launch for an affinity card that unfolded over the course of a year. I was involved from the beginning, serving on the product innovation committee and seeing the work through to execution.

While it might sound like a straight line, it definitely wasn’t, and that was part of what made it rewarding. Integrated campaigns are at their best when everything connects, and this one allowed for customized creative across many touchpoints. That care extended all the way down to throwing my own son in front of the camera when we needed teen models. Watching all the pieces come together was challenging, personal, and genuinely rewarding.