Creative Lead • Designer • Lover of All Things Branding • STR Maven • Accidental Banker
CREATIVE & BRAND LEADER
Brand-driven creative leader with more than a decade of experience guiding brands with care, clarity, and creativity. Experience spans national agencies, entrepreneurship, and long-term brand leadership, with a focus on thoughtful storytelling and strong execution. Known for creating brands that feel human, grounded, and welcoming. An Austin native with a strong love of color and lots of heart, now rooted in the PNW.
Core Capabilities
Brand Strategy and Stewardship
Creative and Art Direction
Integrated Campaign Development
Content and Social Strategy
Graphic Design
Web and UX Design
Photography and Visual Storytelling
Team Leadership and Collaboration
Project Management
EDUCATION
Masters / Mass Communications & Advertising
THE UNIVERSITY OF TEXAS AT AUSTIN
Bachelors / Advertising
TECH
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Adobe Creative Suite
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Microsoft Suite
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Apps: CapCut, Wistia, Canva and more
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AI: ChatGPT and Dave
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Mac Platforms
Education
CORE CAPABILITIES
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Brand Strategy and Stewardship
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Creative and Art Direction
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Integrated Campaign Development
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Content and Social Strategy
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Graphic Design
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Web and UX Design
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Photography and Visual Storytelling
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Team Leadership and Collaboration
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Project Management
REFERENCES
Happy to provide them
CREATIVE DESIGN DIRECTOR
OLYMPIA FEDERAL SAVINGS (OLYFED)
OLYMPIA, WA / 10+ YEARS
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Lead brand strategy, creative direction, and storytelling for a community-focused financial institution in a complete rebrand
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Served as brand steward across print, digital, environmental, and social channels while producing and executing with a team
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Planned and executed integrated campaigns with a clear cadence, using seasonal moments to keep the brand present and relevant
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Began with a visual mission of “help people feel good about their money” and produced it in clear, engaging, human-entered communications using real employees and friends
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Supported nonprofit partners through fundraising campaigns, event branding, and project management
in the meantime ...
FOUNDER AND CREATIVE PARTNER
MON, A MICRO AGENCY
OLYMPIA, WA / 15+ YEARS
Boutique creative studio serving small businesses with curated teams to help small business owners and nonprofits brand their dreams through strategy, design, and storytelling. It’s one-and-done with special projects or maintenance as needed.
OWNER AND OPERATOR
WESTPORT, WA / 4 YEARS
Applies hospitality, design, and storytelling principles to create a memorable stay
EARLIER CAREER
Creative roles at ad agencies across the US spanning a decade or more, contributing to brand and campaign work for nationally recognized brands including Holland America, Amtrak Cascades, Jansport, and The North Face. Details on Linkedin.