Product Branding & Design / Lyfe

This youth account was built for teens stepping into the financial world. The campaign leaned into color and optimism, grabbing attention first and explaining things second. It was a bold visual shift for the bank. And, I named it a core account rather than a checking account because, what is a check anyway ;).

The account came with plenty of incentives, and when paired with in-school financial education, those perks became more evident to our audience. Altogether, the campaign felt energetic and confident, opening the door for teens to engage on their own terms while giving parents something they could feel good about passing along.