Community Partnership & Event Marketing / ReevesLovesOly

ReevesLovesOly was a large-scale community event built around connection, learning, and downtown engagement. As part of the Reeves PTA and an advocate for downtown Olympia, I tranformed a school Activity Day into a downtown experience that brought 155 students into shops, nonprofits, and local landmarks through a real-time, app-based scavenger hunt.

Twenty five teams were out in Oly simultaneously, submitting entries live as judges reviewed them for accuracy and points throughout the day. Students engaged with the places and people that shape downtown, often for the first time, while business owners welcomed new faces and experienced meaningful increases in visitors.

The day began with a welcome from the Mayor, with support from the Olympia Downtown Alliance (the creators of LoveOly) helping set the tone. I procured sponsorships from local businesses to fund the event, and those dollars were reinvested back into downtown through food purchases, swag, and a raffle featuring items from places along the hunt.

After nearly six hours of activity, teams returned for a video reveal for the day and the winner. It was a true marathon day full of energy and laughter, where learning was fun, businesses felt supported, and everyone made new connections which is what build meaningful community.