Magazine Campaign and Creating Space

This work was created for Alegent Health during a time when healthcare branding was shifting from high tech to high touch. Grounded in a whole patient approach, the work moved beyond clinical care to reflect everyday well-being, prevention, and healthy living.

Alongside emotive storytelling, the brand leaned into grassroots efforts that met people where they already were. From lifestyle-focused programs like weight management and healthy cooking to public art installations, mall signage, and community walking initiatives, the work encouraged small, human moments of engagement. Partnerships with local media extended the message further, reinforcing health as part of daily life rather than something confined to a hospital setting.

Together, these efforts helped the brand feel present, accessible, and genuinely invested in the well-being of the community.